Billboard and show

Steakhouses around the world are well-known for touting their authenticity.But this Russian restaurant went the extra mile to show off their chargrilling process by setting an entire billboard on fire.These dramatic images show the moment the stunt promoting the food at Double Grill and Bar, in the city of Yekaterinburg, got underway.

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BILLBOARD and show_2

Before: The billboard began its life as an otherwise unmarked photograph of a slab of beef

BILLBOARD and show_

BILLBOARD and show_1

BILLBOARD and show_4Extinguisher: After the flames had burned for a short while, the men put out the billboard using fire extinguishers BILLBOARD and show_5****************************

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